AgriTech · Europe
KoraLabs
Positioning, go-to-market materials, and enterprise sales strategy for an AI crop prediction platform
Overview
KoraLabs is an AgriTech company founded by two AI PhDs from ETH Zurich, building a prediction platform to optimize crop yields for enterprise farming operations globally. The founders had early go-to-market materials that lacked clarity and consistency, and needed help with positioning, targeting, and enterprise engagement strategy.
Actions
- •Ran multiple workshops on positioning, market targeting, and messaging
- •Built the company website including design, positioning, and copy
- •Consulted on enterprise customer engagement strategy
- •Coached both founders through the process, improving their working dynamic
Results
- •Delivered professional marketing and sales assets with clear, consistent positioning
- •Increased business traction through improved go-to-market materials
- •Strengthened the founder relationship through structured collaboration
Tags
- Growth Strategy
- Product Strategy
- Marketing Strategy
- Executive Coaching
- Enterprise Sales
Want to learn more, or talk through how this might apply to your business? Get in touch.