Operators who advise.Advisors who operate.
We work with founders and senior leadership at high-growth technology and e-commerce companies in North America, Asia, and the Middle East to scale revenue to nine figures and beyond.
This isn't theory. We've operated, invested in, and advised companies that grew to $150M+ in revenue, raised $3B+ from investors like SoftBank Vision Fund and Founders Fund, and created billions in value through exits on the NYSE and NASDAQ.
When you scale fast, everything breaks.
Your product. Your market. Your organization. We know because we've lived it. That's why we built 3 disciplines to unlock new growth and sustain it at speed.
Growth Strategy
Growth comes down to four moves: market penetration, new products, new markets, or diversification. This is the . We diagnose which strategy fits, then optimize the full to execute it. When the timeline demands it, we accelerate through acquisitions.
People Strategy
You can't scale revenue faster than you scale your people. We coach executives and teams across product, technology, marketing, sales, operations, and finance so growth doesn't outrun them. When gaps remain, we embed our own talent and step in as operators.
Governance Strategy
Without alignment and accountability, fast growth becomes your biggest threat. We install your company's operating system. KPIs live in a performance cockpit, reviewed in real time. Professional board meetings maintain oversight, navigate risks, and drive strategic decisions. Principles, frameworks, and SOPs mean the team doesn't need you in the room to do things right.
A bench of principals, backed by a network of specialists.
I started Outlier Principals after my time as a Principal at Roivant, one of the biggest equity stories in venture. We raised $3B from SoftBank and Founders Fund, built 35+ companies, and IPO'ed on the NASDAQ.
Since then, I've advised hundreds of technology and e-commerce companies across the globe. I also step in as an Operator when the situation calls for it. For example, we're currently helping build one of Asia's fastest-growing businesses, having taken it from $25M to $150M in revenue in the past 12 months.
Scaling a company to 9 figures breaks everything. Only a few thousand people globally have been through it. Most people in this space talk theory. But we’ve done it. That experience shouldn't stay locked in one person's head. So we built Outlier Principals to share it.
We are principals, not consultants. We earn trust, take accountability, and build relationships that last.
We select clients who think in principles, take calculated bets, and won't stop until they own their category.
- Oezpa ↗Systemic organizational development and executive coaching.
- Maiwald ↗AI-native software engineering for ambitious product teams.
- Fragmant ↗Brand identity and digital design for category leaders.
- Click Hive ↗Performance marketing and paid media at scale.
- Zumo ↗SEO, GEO, and web development.
- Funden ↗Investor matching and fundraising infrastructure for founders.
- Principles ↗Behavioral assessments and principled leadership development.
- Bankful ↗Payment processing for high-growth merchants.
We work across industries. We venture where others won't.
Think we're a fit?
Learn more about our capabilities, track record, and bespoke Advisor or Operator engagement models.