Operators who advise.
Advisors who operate.
We work with founders and senior leadership at high-growth technology and e-commerce companies in North America, Asia, and the Middle East to scale revenue to nine figures and beyond.
This isn't theory. We've operated, invested in, and advised companies that grew to $150M+ in revenue, raised $3B+ from investors like SoftBank Vision Fund and Founders Fund, and created billions in value through exits on the NYSE and NASDAQ.
When you scale fast, everything breaks.
Your product. Your market. Your organization. They all break. Sooner or later. We've been through it. And we fix it with you.
Growth Strategy
Market penetration, product development, and market expansion. Ansoff's framework across the AAARRR funnel. Organic, inorganic, or both.
People Strategy
Executive coaching, team coaching, and talent management. You can't scale revenue faster than you scale your people.
Governance Strategy
Board advisory and performance management. Without alignment and accountability, fast growth becomes your biggest risk.
A bench of principals, backed by a network of specialists.
Rafael Sarim Oezdemir
Rafael is the founding principal of Outlier Principals. Over the past fifteen years he has operated, invested in, and advised technology and e-commerce companies across North America, Europe, Asia, and the Middle East — from pre-revenue start-ups to public companies. His work spans growth strategy, leadership, and governance for founders scaling through nine and ten figures.
LinkedIn ↗- Oezpa ↗Systemic organizational development and executive coaching.
- Maiwald ↗AI-native software engineering for ambitious product teams.
- Fragmant ↗Brand identity and digital design for category leaders.
- Click Hive ↗Performance marketing and paid media at scale.
- Zumo ↗SEO, GEO, and web development.
- Funden ↗Investor matching and fundraising infrastructure for founders.
- Principles ↗Behavioral assessments and principled leadership development.
- Bankful ↗Payment processing for high-growth merchants.
We work across industries. We go where others won't.
Real outcomes. Not slide decks.
Think we're a fit?
Learn more about our capabilities, track record, and bespoke Advisor or Operator engagement models.