GenAI · Global
Dante AI
Funnel optimization and growth strategy for a $1M+ ARR AI platform
Overview
Dante AI is a GenAI SaaS platform based in San Francisco and London, offering AI chatbots and virtual avatars for SMBs. With over $1M ARR, the company was seeing declining funnel performance after a strong initial growth phase. With a venture raise approaching, the CEO needed to identify why conversions were dropping and fix it fast.
Actions
- •Conducted a strategic workshop using the AAARRR framework to audit the full go-to-market strategy
- •Recommended shifting ad spend from LinkedIn Ads to Meta Ads for better SMB targeting
- •Audited landing pages and identified unclear value proposition driving low engagement
- •Reviewed onboarding UX and flagged cluttered UI causing high trial drop-off
- •Advised focusing on the core product (95% of traction) instead of splitting resources on a newer product
- •Recommended prioritizing paid conversions over free trials to improve data accuracy for ad targeting
Results
- •Improved ad performance through platform reallocation
- •Increased user engagement through clearer product messaging
- •Streamlined development by focusing on the core product
- •Gained clearer customer insights by reducing free trial noise
- •CEO regained confidence in the growth trajectory ahead of fundraising
Tags
- Growth Strategy
- Marketing Strategy
- Funnel Optimization
- Product Strategy
- Executive Coaching
Want to learn more, or talk through how this might apply to your business? Get in touch.