MarTech · North America
Brightfield Group
Executive coaching to scale a $5M MarTech platform
Overview
Brightfield Group uses AI-driven consumer insights and social listening to help enterprise marketing and innovation teams understand emerging trends. The company had built high seven-figure ARR with strong enterprise client relationships. The CEO needed help scaling the B2B SaaS platform, which was outside his core consulting expertise, and wanted to sharpen his leadership on team performance, board preparation, and KPIs.
Actions
- •Ran weekly strategy sessions covering growth strategy, team management, and board preparation
- •Developed a growth strategy for the SaaS platform alongside the existing consulting business
- •Benchmarked KPIs for clearer performance evaluation
- •Coached the CEO on prioritization and complex business decisions
Results
- •Accelerated SaaS platform growth, establishing a more scalable business model
- •Improved team performance management and board readiness
- •Positioned the company for continued growth in the MarTech space
Tags
- Executive Coaching
- Growth Strategy
- Governance Strategy
- KPI Management
- Board Advisory
Want to learn more, or talk through how this might apply to your business? Get in touch.