PrepBusiness

Overview

PrepBusiness is a Canadian B2B SaaS company in the Amazon fulfillment logistics space, serving North American and European markets. The founder had built the business to low seven-figure revenue with initial venture capital funding. He engaged us as fractional Chief Growth Officer to accelerate customer acquisition and revenue growth.

Actions

• •Audited all marketing and sales assets including pitch materials, customer lists, team structure, and CRM
• •Started with low-hanging fruit: deeper penetration of existing customers through improved customer success and closing open sales opportunities
• •Introduced a referral program that generated multiple new deals
• •Built an automated email strategy via the CRM and localized the website into multiple languages
• •Launched cold acquisition across email, LinkedIn, and phone, including direct outreach to prospects globally
• •Developed channel partnerships and influencer relationships, securing one key channel partner and one major influencer to build ongoing brand visibility

Results

• •Increased revenue through existing customer expansion and closed open pipeline
• •Referral program delivered multiple new customers
• •Cold outreach generated additional sales opportunities and new clients
• •Secured a strategic channel partnership and a major influencer relationship
• •Business has continued to grow successfully since the engagement

Tags

• Growth Strategy
• Sales Strategy
• Marketing Strategy
• Channel Partnerships
• CRM
• People Strategy