MarTech · Europe
LeadsMarket
European market entry strategy for a $50M+ affiliate marketing network
Overview
LeadsMarket is a San Francisco-based affiliate marketing network connecting publishers with over 140 advertisers including Goldman Sachs and Citibank. The company wanted to expand into the GSA region (Germany, Switzerland, Austria) but faced challenges entering the market. They needed help identifying channels, partners, and go-to-market tactics for the region.
Actions
- •Conducted extensive market research to identify hundreds of potential channels and platforms across Germany, Switzerland, and Austria
- •Prioritized channels and tactics based on growth impact and strategic fit
- •Executed targeted email outreach to shortlisted partners
- •Identified sponsorship opportunities at major trade shows and media placements on local affiliate platforms
Results
- •Significantly expanded LeadsMarket's presence across Germany, Switzerland, and Austria
- •Established connections with relevant partners and platforms in the region
- •Improved the company's ability to generate quality leads for advertisers in new markets
Tags
- Growth Strategy
- Market Research
- Market Expansion
- Channel Partnerships
- Lead Generation
Want to learn more, or talk through how this might apply to your business? Get in touch.