Saldo Bank
Go-to-market and product strategy for a new product launch at a Nordic digital bank
Overview
Saldo Bank is a Nordic digital bank operating across Sweden, Finland, and Lithuania, supervised by the European Central Bank. The bank offers fully automated consumer loan solutions and fixed-term deposit services, powered by an advanced scoring and analytics system. With a team of 60+ and a specialized banking licence, Saldo Bank has been expanding aggressively across Northern Europe, notably disrupting the Swedish fixed-term deposit market by offering significantly higher interest rates than incumbents. The team was preparing to launch a new product into their existing customer base and needed consulting on go-to-market strategy, product refinement, and channel prioritization.
Actions
- •Reviewed the product and provided specific recommendations to improve relevance and functionality
- •Audited marketing and sales assets from a conversion rate optimization perspective
- •Helped define target audience, messaging, positioning, and targeting for the launch
- •Advised on marketing channel prioritization for the product launch
Results
- •Successful product launch into the existing customer base
- •New product became an additional revenue contributor to the bank's operations
- •Improved marketing and sales assets driving stronger conversion
Tags
- Growth Strategy
- Product Strategy
- Marketing Strategy
- CRO
- Go-to-Market
Want to learn more, or talk through how this might apply to your business? Get in touch.