Health · Europe
Corza Medical
Commercial excellence workshop for a $30M+ PE-backed medical device company
Overview
Corza Medical is a UK-headquartered, private equity-owned medical device company generating $30M+ in annual revenue. Following a spin-off and PE acquisition, the EMEA commercial team was dealing with low morale, lack of clarity, and coordination issues. The VP of EMEA engaged us to run a workshop to re-energize the sales team and develop actionable strategies to close more deals.
Actions
- •Met with VP and SVP of EMEA to understand objectives, challenges, and resources
- •Conducted stakeholder interviews across sales, marketing, customer success, and revenue operations
- •Delivered an initial report to executives with key opportunities, challenges, and recommendations
- •Organized and led a two-day commercial excellence workshop in Frankfurt with the full commercial team
- •Facilitated collaborative brainstorming to identify tactical sales opportunities
- •Identified CRM improvements to better support the sales process
Results
- •Team moved from low morale to optimism and energy
- •Left with a list of tactical, realistic sales strategies for short- to mid-term revenue impact
- •Strengthened team cohesion through in-person collaboration
- •Identified CRM improvements to support execution
Tags
- People Strategy
- Sales Strategy
- Team Coaching
- Change Management
- CRM
Want to learn more, or talk through how this might apply to your business? Get in touch.