Health · North America
FitCraft
Growth audit and turnaround strategy for a digital fitness startup
Overview
FitCraft is a New York-based digital health app that pairs users with virtual trainers for gamified solo and multiplayer workouts. The team had a functional prototype but no customer validation, and a co-founder departure had created strategic uncertainty. They needed a full assessment and a clear path forward.
Actions
- •Conducted a Growth Audit Report across vision, product, growth strategy, team dynamics, and funding status
- •Developed an ideal customer profile and guided the team through customer research (calls and surveys)
- •Advised on co-founder conflict resolution and cap table restructuring
- •Provided ongoing mentoring via calls and Slack, with feedback on landing page, paid social strategy, and customer survey design
Results
- •Delivered a clear strategic direction with an actionable growth plan
- •Resolved co-founder conflict and stabilized the team
- •Refined the product and growth strategy based on customer research
- •Company repositioned for growth with a validated go-to-market approach
Tags
- Growth Strategy
- Executive Coaching
- Product Strategy
- Customer Research
- Cap Table Advisory
Want to learn more, or talk through how this might apply to your business? Get in touch.