NORDESTIC

Overview

NORDESTIC is a German-based e-commerce company selling Swedish furniture, generating seven-figure revenue. The two founders had grown rapidly through paid advertising but were misaligned on the path forward, both in terms of growth strategy and a potential exit. They also had limited visibility into their P&L and margin profile, which would be critical for any future acquirer or investor.

Actions

• •Coached both founders through strategic alignment on growth direction and exit planning
• •Walked through how investors and acquirers would diligence the business
• •Trained the founders on reading and optimizing their P&L and margin profile
• •Advised on supplier negotiations to improve margins
• •Developed strategies to increase customer lifetime value through upselling and cross-selling, improving the return on existing acquisition spend

Results

• •Founders aligned on a clear growth and exit strategy
• •Improved financial literacy and control over the P&L
• •Identified margin improvement opportunities through supplier negotiations and LTV optimization
• •Business better positioned for future acquisition or investment

Tags

• Growth Strategy
• Executive Coaching
• Fundraising Strategy
• Financial Strategy