CyberSec · Europe
Atoro
Executive coaching for channel diversification and revenue growth
Overview
Atoro is a global cybersecurity consultancy helping SaaS companies protect data and achieve compliance. The company had reached roughly $500K in annual revenue but relied on a single channel partner for nearly all of it. The CEO engaged us for executive coaching to diversify revenue channels and de-risk the business.
Actions
- •Ran weekly coaching sessions focused on high-priority strategic topics and performance review
- •Helped strengthen the existing channel partnership through co-marketing (joint trade shows, webinars, client pitches)
- •Guided the CEO through testing new go-to-market channels: LinkedIn Ads, Google Ads, social outreach, organic LinkedIn, trade shows, and a coworking space strategy
- •Prioritized high-impact tasks, delegated non-essential work, and kept the CEO focused on strategic growth
Results
- •Diversified revenue beyond the single channel partner
- •Expanded the client base and grew the team
- •Positioned the company on a sustainable growth trajectory with multiple active channels
Tags
- Executive Coaching
- Growth Strategy
- Sales Strategy
- Marketing Strategy
- Channel Partnerships
Want to learn more, or talk through how this might apply to your business? Get in touch.