E-Commerce · APAC
Paw Origins
Fractional CFO: fundraising preparation and strategic pivot for an animal health e-commerce company
Overview
Paw Origins is a Singapore-based animal health e-commerce company in the CBD space that had grown aggressively through paid acquisition to seven-figure revenue. The company had built a large customer database and strong influencer relationships. The founder engaged us as fractional CFO to raise capital and fuel continued aggressive growth.
Actions
- •Built all investment collateral from the ground up: pitch deck, financial model, and data room
- •Worked directly with the founder on messaging, positioning, and presentation preparation
- •Conducted P&L reviews and built financial projections
- •Advised on growth strategy and anticipated investment allocation
- •Developed a targeted investor lead list and executed outreach via LinkedIn and email
- •Scheduled multiple investor conversations
Results
- •Delivered a complete fundraising package: pitch deck, financial model, and data room
- •Generated investor conversations through targeted outreach
- •Identified that fundraising timing was suboptimal given the lack of a subscription model and decelerating growth
- •Advised the founder on a strategic pivot: introducing a consumer app for pet owners and adding a subscription model to the e-commerce business to improve recurring revenue and future fundability
Tags
- Fundraising Strategy
- Financial Strategy
- Growth Strategy
- Product Strategy
- Executive Coaching
- Venture Capital
Want to learn more, or talk through how this might apply to your business? Get in touch.