E-Commerce · APAC
UNSTRAP
Executive coaching for global expansion and marketing optimization
Overview
UNSTRAP is a Hong Kong-based e-commerce company specializing in fashionable covers and accessories for Apple smartwatches. After gaining traction in major Asian markets, the Founder and CEO wanted to explore global expansion while reducing customer acquisition costs, which were threatening profitability.
Actions
- •Ran structured strategy sessions to evaluate marketing spend and identify inefficiencies in paid ads
- •Analyzed unit economics and flagged unsustainable CAC levels
- •Recommended cost-effective growth tactics and new advertising approaches to reduce paid ad dependency
- •Helped prioritize action items for global expansion
- •Identified significant seasonality patterns to enable better demand planning
Results
- •CEO gained clarity on strategic priorities and hired a new agency to manage ad spend
- •Reduced reliance on paid advertising through diversified marketing tactics
- •Improved seasonal planning around holiday shopping periods
- •Company positioned for efficient global expansion
Tags
- Executive Coaching
- Growth Strategy
- Marketing Strategy
- Paid Advertising
Want to learn more, or talk through how this might apply to your business? Get in touch.