FinTech · MENA
ETF Insider
Go-to-market strategy that drove 60K+ monthly organic visitors
Overview
ETF Insider is a FinTech platform based in Tel Aviv, specializing in data visualization and analytics for retail investors. The platform helps users assess concentration risk by providing clear insights into ETF compositions and overlaps. Before the engagement, marketing efforts were minimal, limited to a Reddit launch announcement.
Actions
- •Audited growth infrastructure, product, and Google Analytics setup
- •Defined the ideal customer profile for targeted outreach
- •Created a mock-up for an SEO-optimized, conversion-focused website with new copy
- •Implemented custom tags in Google Tag Manager and Google Analytics
- •Designed a new logo to strengthen brand identity
- •Developed a full go-to-market strategy with specific tactics, competitive analysis, and a prioritized list of marketing and sales initiatives
Results
- •60,000+ monthly organic visitors post-launch
- •Achieved strong traffic despite a SEMrush Authority Score of just 15
- •Company successfully entered the market with a clear growth playbook
Tags
- Growth Strategy
- Go-to-Market
- SEO
- Marketing Strategy
- Product Strategy
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