ClimateTech · MENA
Bird Collaborative
Executive coaching and strategy for a sustainable products distributor
Overview
Bird is a Dubai-based company tackling marine plastic pollution by distributing eco-friendly straws and sustainable products to high-end hotels and restaurants across the GCC. Clients include Burj Al Arab, Caesars Palace, Four Seasons, and St. Regis. After gaining initial traction, the leadership team needed help shifting from one-time sales to a repeatable, scalable business model while resolving internal founder conflicts.
Actions
- •Conducted weekly 1.5-hour strategy sessions with the executive team
- •Delivered weekly debriefs with key insights and priorities for the following week
- •Facilitated workshops on OKRs and B2B sales fundamentals
- •Mediated founder conflicts and helped the CEO prioritize by cutting distractions
Results
- •Secured significant new clients and established recurring contracts with key partners
- •Launched a self-service web shop for repeat orders
- •Resolved internal founder conflicts and aligned the leadership team
- •Maintained a focused product strategy before expanding into new categories
Tags
- Executive Coaching
- Growth Strategy
- Sales Strategy
- Team Coaching
Want to learn more, or talk through how this might apply to your business? Get in touch.