Services · Europe

Common Ideas

Executive coaching to break through 7-figure revenue stagnation

Overview

Common Ideas is a web development agency based in France and Turkey, serving large e-commerce companies primarily in the French market. The two founders had grown the business to early seven figures but revenue had plateaued. Their client acquisition relied heavily on freelance platforms, creating intense competitive pressure and limiting pricing power.

Actions

  • Ran a multi-month executive coaching engagement with both founders
  • Coached on customer success and account expansion through cross-selling and upselling
  • Advised on people management to improve service delivery capacity and quality
  • Developed a go-to-market strategy to acquire new clients at higher price points
  • Guided the transition away from freelance platform dependency toward new acquisition channels including LinkedIn organic, LinkedIn paid, and cold outreach

Results

  • Broke through the revenue plateau and returned to a growth trajectory
  • Unlocked new client acquisition channels beyond freelance platforms
  • Improved pricing power through direct outreach and positioning
  • Strengthened internal operations to support higher service volume

Tags

  • Growth Strategy
  • Executive Coaching
  • Sales Strategy
  • Marketing Strategy
  • People Strategy

Want to learn more, or talk through how this might apply to your business? Get in touch.