MarTech · Europe
Intellivy
Go-to-market overhaul to break through 7-figure ARR
Overview
Intellivy is a MarTech platform spun off from a leading Amazon seller, offering AI-driven consumer polls to help Amazon sellers make data-backed product and marketing decisions. Revenue had stagnated around $500K-$750K ARR despite efforts in paid ads, SEO, and social media. The owner engaged us to audit the full go-to-market strategy and coach the Head of Marketing and Head of Sales through implementation.
Actions
- •Audited the full go-to-market strategy and identified key gaps
- •Found misallocated PPC spend and recommended reactivating paused high-performing Google campaigns
- •Flagged subdomain blog setup that was hurting SEO authority on the main domain
- •Identified an overwhelming onboarding flow driving user drop-off and recommended simplification
- •Highlighted a 4-week website change turnaround bottleneck and recommended restructuring
- •Created an updated growth playbook and ran weekly coaching calls with the marketing and sales leads
Results
- •Company crossed into 7-figure ARR
- •Improved conversion rates across the funnel
- •Launched a new social media strategy
- •Achieved more efficient ad spend and lead generation
Tags
- Growth Strategy
- Marketing Strategy
- SEO
- Paid Advertising
- Executive Coaching
- Funnel Optimization
Want to learn more, or talk through how this might apply to your business? Get in touch.