FinTech · North America
SOLO
Fractional Head of Growth: $1M raise and enterprise sales expansion
Overview
SOLO is a FinTech company in New York and Cairo that automates and verifies first-party data collection for banks and lenders. What started as competitive research quickly evolved into a fractional Head of Growth role focused on finding product-market fit, expanding enterprise sales, and raising a $1M seed round.
Actions
- •Refined product direction and go-to-market strategy with the founder
- •Created custom sales presentations for enterprise prospects including Amazon, Mastercard, and Upwork
- •Coached the founder on enterprise sales calls and investor meetings
- •Built the pitch deck and prepared the founder for fundraising
- •Led website redesign and copywriting for improved lead generation
- •Coordinated web development, PR, and marketing agencies to test new channels
- •Wrote PR articles to secure media coverage
- •Provided ongoing executive coaching on leadership, sales, and investor relations
Results
- •Raised $1M in Series Seed funding
- •Secured partnerships with high-profile pilot customers
- •Launched a revamped website with improved lead generation
- •Gained media coverage in major outlets
Tags
- Growth Strategy
- Fundraising Strategy
- Enterprise Sales
- Executive Coaching
- Marketing Strategy
- Venture Capital
Want to learn more, or talk through how this might apply to your business? Get in touch.