GenAI · North America
Originality.ai
Multi-year executive coaching: 10-20% month-over-month growth for the leading AI detection platform
Overview
Originality.ai is the leading AI content detection and plagiarism checking platform, based in Collingwood, Canada. Built for publishers, agencies, and academic institutions, the platform offers patented AI detection, plagiarism checking, fact checking, and readability analysis. The company was looking to accelerate growth and transition from a consumer-focused go-to-market approach toward an increasingly enterprise-oriented strategy. We partnered with the Head of Marketing and Sales in a multi-year coaching engagement.
Actions
- •Coached the Head of Marketing and Sales through weekly sessions over multiple years
- •Introduced and optimized a paid advertising strategy, including sourcing and managing new agencies and freelancers
- •Advised on product feature launch strategy and timing
- •Audited website and in-app conversion rate optimization and UX/UI design
- •Implemented performance management through KPIs
- •Coached on team development, hiring, and vendor sourcing
- •Developed conference strategy for brand positioning
- •Guided the transition from consumer-focused to enterprise go-to-market positioning and targeting
- •Supported stakeholder management within the organization
Results
- •Achieved 10-20% month-over-month revenue growth sustained over the engagement
- •Successfully transitioned go-to-market strategy toward enterprise customers
- •Head of Marketing and Sales developed significantly as a leader, building her own team and agency infrastructure
- •Measurable business outcomes contributed directly to company valuation growth
Tags
- Executive Coaching
- Growth Strategy
- Marketing Strategy
- People Strategy
- Paid Advertising
- CRO
- Product Strategy
Want to learn more, or talk through how this might apply to your business? Get in touch.