CHAY

Overview

CHAY is one of South East Asia's fastest-growing B2B2C technology companies. The founders initially reached out for executive coaching for the CEO and COO/CFO. What began as a coaching engagement evolved into a multi-year, board-level partnership spanning executive development, performance management, and governance as the company scaled from $25M to $225M in revenue and raised a significant venture capital round.

Actions

• •Started with a holistic executive coaching program for the CEO and COO/CFO, focused on managing their working relationship, personal performance, project prioritization, execution, and reflection
• •Expanded the coaching program to include the group CMO and Head of Paid Advertising, as well as the CTO, COO, and Assistant General Manager of the largest subsidiary company
• •Developed and implemented key performance indicators, initially for 2 markets and eventually expanding to 9 as the business grew
• •Introduced a board governance framework with monthly board meetings covering CEO guidance, P&L review, and department updates across the group and its subsidiaries
• •Tightened financial risk management and strategic control over a rapidly scaling organization

Results

• •Company scaled from $25M to $225M in annual revenue (9x growth)
• •Raised a significant venture capital round
• •Established a performance management system across 9 markets that directly supported the growth trajectory
• •Built a professional governance infrastructure with monthly board cadence, financial oversight, and strategic accountability
• •Developed the full C-suite through a structured coaching program

Tags

• Governance Strategy
• People Strategy
• Executive Coaching
• Growth Strategy
• Board Advisory
• KPI Management
• Performance Management